Business-Level And Corporate-Level Strategies In this assignment, you are to use the same corporation you selected and focused on for the assignments, Stra
Business-Level And Corporate-Level Strategies In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.
Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filing & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.
Write a 6–8 page paper in which you do the following:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Determine business-level and corporate-level strategies for a corporation’s long-term success comparable to the competitive environment.
Environment Analysis Assignment
The general environment pertains to several factors beyond any institution’s control that influence its undertakings and performance. It often affects all establishments equally. These factors often come as 6 in number though I’ll major on two significant factors that greatly affect Apple Company, namely, socio-cultural and technological factors, (Ferrell, 1977).
This element contributes to the social external aspects that affect consumer behaviors and outlooks. The following social-cultural trends affect apple. They include the growing usage of mobile access. It’s an advantage for Apple Inc to increase its income. This social external facet associates with the rising demand for gadgets such as smartphones and computers. This pestle analysis additionally tells about the rising obsession with digital systems, which contributes to the many socio-cultural trends that create vacancies for Apple to trade more of its commodities according to the demand.
These factors normally offer opportunities for companies. For instance, with this pestle analysis, Apple recognizes the rising appetite for cloud computing and takes it as an opening to expand its business. The enterprise currently offers cloud services. In taking advantage of this opening, coupled with the assistance from Apple’s corporate structure, the firm can create an improved cloud infrastructure which could increase the revenues of the firm by offering cloud-computing services.
a)Bargaining power of buyers
As per Michael Porters’ competitive forces, I’d say that the ones that stand out include the bargaining power of buyers. Apple’s individual buyer’s bargaining power is more as compared to the customer groups or markets. For instance, in the past, Apple has had a limited market percentage in the Asian market precisely in the PC industry to its opponents such as Lenovo. The firm has attempted to mitigate this threat by capitalizing on R&D and also by generating current and outstanding products that preserve its brand value and image. Despite these ups and downs, Apple’s brand loyalty has greatly favored the enterprise and has resulted in increased sales of the iPhone. Hence, the bargaining power of buyers can be deemed weak to moderate.
b)Threat of new entrants
Despite Apple facing the threat of new entrants, it has kept the threat relatively weak courtesy of two factors. One, trademarks cannot produce a similar brand image like that of Apple, and secondly, the cost of barriers to creating a modern tech company stands very high. Nonetheless, the problem still comes from existing competitors. A huge company with tons of money and huge brand popularity can diversity into this space to take over Apple’s market share. For instance, Google has launched its smartphones therefore buyers who cannot afford the commodities offered by Apple can opt for Google’s products. With reduced prices, Google and Lenovo can smartly snatch away Apple’s market share. With Apple’s reputation and brand loyalty, it can swiftly reduce this problem to some extent.
In my opinion, I feel like Apple can reduce both the threat of new entrants as well as the bargaining power of supplies by first differentiating its products from its opponents such as Samsung and Nokia. It can do this by enhancing its quality, enhancing the appeal of all its merchandise, and by launching and producing products that meet the taste and preferences of consumers. Also, the company can address the two forces through cost differentiation. This means that Apple should lessen its cost of production to heighten the bottom line profit margin making it costly for other opponents to enter its space.
The political environment has established free trade protocols. This external strategic factor heightens the chances for Apple Inc to circulate more of its commodities around the globe. In my viewpoint, Apple should take advantage of the stability of the political terrain of developed states to improve, considering the decline in political issues influencing business activities in these nations, (Stevenson, Phillips, 1977).
Governments’ stress on privacy in the current era has led to increasing privacy laws on enterprises such as Apple Inc. This particular legal external component is a problem that could inflict expensive regulatory compliance statutes and increased limits on the technology company. In my opinion, Apple must give prominence to privacy security and regulatory compliance at all times especially on its commodities. The company should also consider amending its policies and procedures to meet the new legal pressures on the enterprise.
Greatest opportunity and strategy
In my opinion, the ecological factor has the greatest opportunity. With a favorable ecological condition, enterprises can embrace sustainable practices. Taking Apple as an example, a sustainable business trend can greatly favor the company by giving it an opportunity of enhancing the firm’s corporate image. Other than that, the energy efficiency trend falls under the ecological external factor. It stimulates the adoption of current and more effective technologies among businesses and clients,( Nunes,George ,Marshall Space Flight Center,1998).
Apple has the chance of enhancing its operational cost efficiencies concerning the trend, while also selling more desirable commodities to clients with a good knowledge of the environment. In dealing with these environmental facets, the enterprise has strategic measures in place to adjust its undertakings and technological products to counter these environmental trends. The firm’s operations management also assists the company to take advantage of these trends.
Greatest threat and strategy
Amongst all the threats faced by Apple, I’d say that the greatest one comes from the sociocultural factor. Anti-Apple sentiments are increasing, doubting business practices, like the firm’s cases against service providers who usually rebuild commodities such as iPhone and MacBook. According to pestle analysis, these conceptions have the potential to diminish brand image and the buyer’s faith in the company’s technological merchandise. These socio-cultural aspects stress the significance of Apple’s corporate social responsibility program.
Such a strategy assists in convincing stakeholders such as clients and governments. Other than that, Apple Inc’s corporate culture plays an important role as it affects the quality of service received by clients. The firm’s internal cultural strategy must go hand in hand with the social-cultural trends affecting the global market. With these strategies in place, Apple Inc can recognize opportunities as well as three against the enterprise. These strategic concerns mandate that the firm should try to enhance its policies and procedures, as well as its methods of technological invention. Additionally, Apple Inc’s marketing mix should comprise of programs that fit such social external aspects,(Khoshoo, John & Energy and Resources Institute ,2009).
The core competencies pertain to resources or abilities that bestow a company’s competitive advantage. According to the knowledge gained in strategic management, Apple uses VRIO analysis in pointing out core competencies. They entail innovation in smartphones, a powerful marketing team, the company’s trademark, great financial performance, and remarkable customer service. For example, the firm’s worldwide prominent trademark stands as a core competency since it’s precious, extraordinary, and hard (if not impossible) to emulate.
Khoshoo, T. N., John, M. S., & Energy and Resources Institute. (2009). Mahatma Gandhi and the environment: Analysis Gandhian environmental thought.
Nunes, A. C., & George C. Marshall Space Flight Center,. (1998). An assessment of molten metal detachment hazards for electron beam welding in the space environment: analysis and test results.
Ferrell, G. C. (1977). Coal energy and the environment: Analysis of economic and energy efficiency implications of environmental and resource constraints on the utilization of coal to produce electricity.
Stevenson, R. A., & Phillips, S. M. (1977). Investment environment, analysis and alternatives: A book of readings. St. Paul: West Pub. Co.