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Case Study After reviewing the PRSA and IABC codes of ethics and the PRSA Professional Standards Advisory PS-15 (located in the module Reading and Resource

Case Study After reviewing the PRSA and IABC codes of ethics and the PRSA Professional Standards Advisory PS-15 (located in the module Reading and Resource

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Case Study After reviewing the PRSA and IABC codes of ethics and the PRSA Professional Standards Advisory PS-15 (located in the module Reading and Resources folder), outline the unethical actions of the company Paul Frank in the case study (Paul Frank and Native American Stereotypes: A Case of Misappropriation). 
How could the public relations professionals involved counsel the organization to different actions before the initiative’s execution? 
Prompt: After reviewing the Public Relations Society of America (PRSA) outline the unethical actions of the company Paul Frank in the case study. How could the PR professionals involved counsel the organization to different actions before the initiative’s execution? 
Case Study: Paul Frank and Native American Stereotypes: A Case of Misappropriation
Paul Frank Industries (PFI), a privately held company based in the United States, held a media relations event in which Native American stereotypes were prominently featured. The images quickly spread on social media and the reaction quickly spread throughout the Native American community and beyond. 
The following critical elements must be addressed: 

Describe two unethical actions that occurred in the case study.
 
For each unethical action you describe, create an appropriate recommendation for how PR professionals involved in the situation should have
counseled the organization to different actions before the media relation’s event occurred.
 

Support your responses and recommendations with research from the course readings and/or scholarly sources.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. COM 227 Module Two Short Paper Guidelines and Rubric

Overview: Based on the knowledge learned to date in the course, you will analyze a case study and apply professional ethical codes to a real-world public
relations (PR) scenario. This paper also provides students with the opportunity to develop original recommendations, a common task of today’s PR professionals.
Using the PR ethical codes as a guide, students will create counsel on how to handle PR situations ethically in the organization featured in the case study.

Prompt: After reviewing the Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC) codes of ethics and the
PRSA Professional Standards Advisory PS-15, outline the unethical actions of the company Paul Frank in the case study. How could the PR professionals involved
counsel the organization to different actions before the initiative’s execution?

Case Study: Paul Frank and Native American Stereotypes: A Case of Misappropriation
Paul Frank Industries (PFI), a privately held company based in the United States, held a media relations event in which Native American stereotypes were
prominently featured. The images quickly spread on social media and the reaction quickly spread throughout the Native American community and beyond.

The following critical elements must be addressed:

I. Describe two unethical actions that occurred in the case study.
II. For each unethical action you describe, create an appropriate recommendation for how PR professionals involved in the situation should have

counseled the organization to different actions before the media relation’s event occurred.

Support your responses and recommendations with research from the course readings and/or scholarly sources.

Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Unethical Actions Meets “Proficient” criteria and
supports description with
research and significant detail

Describes unethical actions that
occurred in the case study

Describes unethical actions that
occurred in the case study, but
the description is either
inaccurate or lacks detail

Does not identify any unethical
actions that occurred in the case
study

40

Recommendations Meets “Proficient” criteria and
justifies recommendation with
supporting research

Creates an appropriate
recommendation for the PR
professionals in the case study to
counsel the organization

Creates a recommendation for
the PR professionals in the case
study that is not appropriate
and/or lacks detail

Does not create a
recommendation for the PR
professionals in the case study

40

https://www.prsa.org/about/prsa-code-of-ethics

https://www.iabc.com/about-us/purpose/code-of-ethics/

https://www.prsa.org/docs/default-source/about/ethics/eas/ethical-standards-advisory-looking-the-other-way.pdf?sfvrsn=844d2ebf_2#:~:text=%E2%80%9Csee%20no%20evil%2C%20hear%20no,acknowledge%20it%20or%20feigning%20ignorance.

Articulation of
Response

Submission is free of errors
related to citations, grammar,
spelling, syntax and organization
and is presented in an easy-to-
read format

Submission had no major errors
related to citations, grammar,
spelling, syntax or organization

Submission has major errors
related to citations, grammar,
spelling, syntax or organization
that negatively impact
readability and articulation of
main ideas

Submission has critical errors
related to citations, grammar,
spelling, syntax or organization
that prevent understanding of
ideas

20

Earned Total 100%

COM 227 Module Two Short Paper Guidelines and Rubric
The following critical elements must be addressed:

Accessibility Report

Filename:

COM 227 Module Two Short Paper Guidelines and Rubric.pdf

Report created by:

Organization:

[Enter personal and organization information through the Preferences > Identity dialog.]

Summary

The checker found no problems in this document.

Needs manual check: 2

Passed manually: 0

Failed manually: 0

Skipped: 1

Passed: 29

Failed: 0

Detailed Report

Document

Rule Name Status Description

Accessibility permission flag
Passed Accessibility permission flag must be set

Image-only PDF
Passed Document is not image-only PDF

Tagged PDF
Passed Document is tagged PDF

Logical Reading Order
Needs manual check Document structure provides a logical reading order

Primary language
Passed Text language is specified

Title
Passed Document title is showing in title bar

Bookmarks
Passed Bookmarks are present in large documents

Color contrast
Needs manual check Document has appropriate color contrast

Page Content

Rule Name Status Description

Tagged content
Passed All page content is tagged

Tagged annotations
Passed All annotations are tagged

Tab order
Passed Tab order is consistent with structure order

Character encoding
Passed Reliable character encoding is provided

Tagged multimedia
Passed All multimedia objects are tagged

Screen flicker
Passed Page will not cause screen flicker

Scripts
Passed No inaccessible scripts

Timed responses
Passed Page does not require timed responses

Navigation links
Passed Navigation links are not repetitive

Forms

Rule Name Status Description

Tagged form fields
Passed All form fields are tagged

Field descriptions
Passed All form fields have description

Alternate Text

Rule Name Status Description

Figures alternate text
Passed Figures require alternate text

Nested alternate text
Passed Alternate text that will never be read

Associated with content
Passed Alternate text must be associated with some content

Hides annotation
Passed Alternate text should not hide annotation

Other elements alternate text
Passed Other elements that require alternate text

Tables

Rule Name Status Description

Rows
Passed TR must be a child of Table, THead, TBody, or TFoot

TH and TD
Passed TH and TD must be children of TR

Headers
Passed Tables should have headers

Regularity
Passed Tables must contain the same number of columns in each row and rows in each column

Summary
Skipped Tables must have a summary

Lists

Rule Name Status Description

List items
Passed LI must be a child of L

Lbl and LBody
Passed Lbl and LBody must be children of LI

Headings

Rule Name Status Description

Appropriate nesting
Passed Appropriate nesting

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