NEED A PERFECT PAPER? PLACE YOUR FIRST ORDER AND SAVE 15% USING COUPON:

Case study: Chestnut Ridge Country Club

Case study: Chestnut Ridge Country Club

Click here to Order a Custom answer to this Question from our writers. It’s fast and plagiarism-free.

  

Don’t put all answers together. Please specify the question number clearly in your submission.  

Question 1 (25 points)

Please read the case “chestnut Ridge Country Club” and answer the following questions.

1. Overall, how does Chestnut Ridge compare to the other three country clubs (Alden, Chalet, and Lancaster)? (5 points)

2. In what areas might Chestnut Ridge consider making improvements to attract additional members? (10 points)

3. What kind of research design is being used (exploratory, descriptive or causal research design)? Is it a good choice? (You have to provide a clear rationale (10 points).

Hint: The case has used a questionnaire. 

Question 2 (25 points):

Comment on the short questionnaire that follows.  Please list at least four issues in the questionnaire design and provide the correct design answers to these issues. (Reference to Chapter 12).

(Note: Please don’t fill in the questionnaire assuming you’re the survey respondent. You are not. Instead, you are the marketing researcher. This questionnaire has some obvious flaws. For example, the age category is non-exhaustive). 

Objective of the questionnaire: to determine respondent buyer intentions regarding the purchase of a new car.

Please indicate your income: _____________________

When will you buy your next car? ____________

Age Category: ___0-18 ___19-24 ___35-44 ___45 & over

How much will you spend on your next car? ___________

List the types of cars you will consider in your next purchase:

_______________________

_______________________

_______________________

What is the make and model of your present car? __________________

Place your order now for a similar assignment and have exceptional work written by one of our experts, guaranteeing you an A result.

Need an Essay Written?

This sample is available to anyone. If you want a unique paper order it from one of our professional writers.

Get help with your academic paper right away

Quality & Timely Delivery

Free Editing & Plagiarism Check

Security, Privacy & Confidentiality