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Current Situation At A Health Service Organization Below you will find the details for the assignment. Please be sure to follow them all. The assignment mu

Current Situation At A Health Service Organization Below you will find the details for the assignment. Please be sure to follow them all. The assignment mu

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Current Situation At A Health Service Organization Below you will find the details for the assignment. Please be sure to follow them all. The assignment must be typed in 12in.,double space with times new roman font. Attached is the SWOT analysis and the Competitive Analysis.

Instructions:
 
Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers.  Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below.  Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit.  
Approach your written assignment as follows: 

Pick a health services organization that you may work for or with which you are familiar.  It can be a local or national organization. 
Research the organization by visiting its website and, if possible, its location. 
Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
Conduct a competitive analysis of your organization.  Use the Competitive Analysis Worksheet provided under Course Content.  

Prepare your written assignment by addressing each of the following questions in order: 

What is the mission of the health care organization?
What are their corporate level goals?
Who are their customers?
From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
Who are the primary competitors to the organization? 
Do you think the organization has a customer-focused orientation to its practices and procedures?  Why or why not? 

NOTE:  You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means.  Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization.  Be sure to offer your rationale for your conclusions. Marketing Program

Competitive Analysis Worksheet

Industry category: (ex. sports utility vehicles) ______________________________
Subcategory: (ex. midsized) ____________________________________________

Subcategory: (ex. hybrids) _____________________________________________

Directions: List your product in the first cell of the Product Name column, then list each major direct competitor in the cells beneath. Think of a product subcategory and determine the main criteria by which the products in that subcategory compete. Replace the four column titles to the right with those criteria (for example, Criterion 1 becomes Speed). Conduct research to fill in each cell with the relevant information.(

Product Name

Criterion 1

Criterion 2

Criterion 3

Criterion 4

Use your table to identify the competitive position of each product.

Competitive Position

Product Name(s)

Basis for Position (e.g., product leadership, cost leadership)

Market leader

Market challenger

Market nicher

(Possible sources of information: Hoovers.com, industry publications, product brochures, comparison websites

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