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Digital Marketing Strategy: E-Marketing Plan (Cat: 17/8/2021) The a-s-s-e-s-s-m-e-n-t will be 2000words long. Please see the questions shown in the screens

Digital Marketing Strategy: E-Marketing Plan (Cat: 17/8/2021) The a-s-s-e-s-s-m-e-n-t will be 2000words long. Please see the questions shown in the screens

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Digital Marketing Strategy: E-Marketing Plan (Cat: 17/8/2021) The a-s-s-e-s-s-m-e-n-t will be 2000words long. Please see the questions shown in the screenshot. I will send you all info after hired, eg PPTs, student access etc. Please send a draft in 12hrs-1 day time, day 2, and day 3 as well. + Will need to to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max) E-Marketing Plan

Please follow the below structure and information under each section while preparing the E-Marketing Plan – [as per the rubric attached in the Blackboard]

1. Introduction: Focus on the company (first paragraph) and its industry (second paragraph).

2. Situation Analysis and SWOT Profile: Focus on the micro and macro environmental factors that the company is facing with special reference to the company’s online presence. Then you need to prepare a SWOT table for the company – list of S (Strength of the company), W (Weaknesses), O (Opportunities) and T (Threats).

3. E-Marketing strategic planning: Focus on company’s segmentation, targeting, differentiation and positioning strategies especially for its operations in online. i.e. what specific customer base the company is targeting by going online, how it is differentiating from its competitors, and how it is positioning its offers to the customers’ mind. It is recommended to show a comparative view of the current and future segmentation, targeting, differentiation and positioning strategies of the firm.

4. E-marketing objectives: State 2 to 3 e-marketing objectives that the company may wish to achieve in next 1-2 years. It could be increasing online customer base by XX%, as an example.

5. E-Marketing strategies – Part 1: Now you need to recommend 4 P strategies through which the company can achieve the above mentioned objectives and describe those strategies.

6. E-Marketing strategies – Part 2: Develop a meaningful social media (Facebook and/or Instagram) post (textual or visual) with thorough justifications in order to achieve a specific e-marketing objective.

7. Implementation: In order to implement the planned strategies, you need to execute several relevant activities such as – making the website more interactive (as an example), pursuing AdWords PPC campaign, something like that… Thus, in this section, you need to discuss the relevant activities that are required to execute in order to implement the 4 P strategies.

8. Budget and Evaluation: This is more of arbitrary numbers than actual unless the client is willing to share their numbers with the students. You need to guess realistically how much the company needs to spend for all these activities. Then discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically what metrics you will look for to check whether you have achieved the objectives or not.

E

Marketing Plan

Please

follow the below structure and information under each section

while

preparing

the E

Marketing Pl

an

[as per the rubric attached in

the

Blackboard]

1

.

Introduction:

Focus on the company (first paragraph) and its industry

(second paragraph).

2.

Situation Analysis and SWOT

Profile

:

Focus

on the

micro and macro

environmental factors that the company is facing with special reference to the

company’s online presence. Th

en you need to prepare a SWOT table for the

company

list of

S (

Strength of the company),

W (

Weaknesses), O (Opportunities)

and T (Threats).

3.

E

Marketing strategic planning:

Focus on company’s segmentation,

targeting, differentiation and positioning st

rategies

especially

for its operations in

online. i.e. what specific customer base the company is targeting by going online,

how it is differentiating from its competitors, and how it is positioning its offers to the

customers’ mind.

It is recommended to s

how a comparative view of the current and

future segmentation, targeting, differentiation and positioning strategies of the firm.

4.

E

marketing objectives:

State 2 to 3 e

marketing objectives that the

company may wish to achieve in next 1

2 years. It c

ould be increasing online

customer base by XX%, as an example.

5.

E

M

arketing strategies

Part 1

:

Now you need to recommend 4 P

strategies through which the company can achieve the above mentioned objectives

and describe those strategies.

6.

E

Marketing strategies

Part 2:

Develop a

meaningful social media

(Facebook and/or Instagram) post

(textual or visual)

with

thorough

justifications

in

order to achieve a specific e

marketing objective

.

7

.

Implementation

:

In order to implement the planne

d strategies, you need to

execute several relevant activities such as

making the website more interactive (as

an example), pursuing AdWords PPC campaign, something like that… Thus,

in this

section,

you need to discuss the relevant activities that are required to execute in

order to implement the 4 P strategies.

8

.

Budget and Evaluation

:

This is more of arbitrary

numbers

than actual

unless

the client is willing to share their numbers with the studen

ts.

You need to guess

realistically how much the company need

s

to spend for all these activities. Then

discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically

E-Marketing Plan

Please follow the below structure and information under each section while preparing
the E-Marketing Plan – [as per the rubric attached in the Blackboard]

1. Introduction: Focus on the company (first paragraph) and its industry
(second paragraph).

2. Situation Analysis and SWOT Profile: Focus on the micro and macro
environmental factors that the company is facing with special reference to the
company’s online presence. Then you need to prepare a SWOT table for the
company – list of S (Strength of the company), W (Weaknesses), O (Opportunities)
and T (Threats).

3. E-Marketing strategic planning: Focus on company’s segmentation,
targeting, differentiation and positioning strategies especially for its operations in
online. i.e. what specific customer base the company is targeting by going online,
how it is differentiating from its competitors, and how it is positioning its offers to the
customers’ mind. It is recommended to show a comparative view of the current and
future segmentation, targeting, differentiation and positioning strategies of the firm.

4. E-marketing objectives: State 2 to 3 e-marketing objectives that the
company may wish to achieve in next 1-2 years. It could be increasing online
customer base by XX%, as an example.

5. E-Marketing strategies – Part 1: Now you need to recommend 4 P
strategies through which the company can achieve the above mentioned objectives
and describe those strategies.

6. E-Marketing strategies – Part 2: Develop a meaningful social media
(Facebook and/or Instagram) post (textual or visual) with thorough justifications in
order to achieve a specific e-marketing objective.

7. Implementation: In order to implement the planned strategies, you need to
execute several relevant activities such as – making the website more interactive (as
an example), pursuing AdWords PPC campaign, something like that… Thus, in this
section, you need to discuss the relevant activities that are required to execute in
order to implement the 4 P strategies.

8. Budget and Evaluation: This is more of arbitrary numbers than actual unless
the client is willing to share their numbers with the students. You need to guess
realistically how much the company needs to spend for all these activities. Then
discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically

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