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Marketing business

Marketing business

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·  Read Chapters Five and Seven in the textbook.

·  Respond to this assignment with a single-spaced, typed document. Most well-thought out responses require at least one full page.

Module 3 Assignment:  

Select a B-2-B firm such as FedEx, Apple, IBM, Boeing, GE, or Caterpillar and assess its business model. Develop a list of particular skills, resources, and strategies that are especially important to the selected firm’s strategic position. Give particular attention to those skills, resources, or characteristics that competitors would have the most difficulty in matching. Then comment on how smart, connected products/services might be particularly useful for providing value for customers and differentiating the chosen company from its competitors.

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