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Marketing Research Please read the full instruction RESEARCH PAPER – WEIGHTAGE – 10 % OF TOTAL GRADE The main goal for this assignment is that students

Marketing Research Please read the full instruction RESEARCH PAPER – WEIGHTAGE – 10 % OF TOTAL GRADE

The main goal for this assignment is that students

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Marketing Research Please read the full instruction RESEARCH PAPER – WEIGHTAGE – 10 % OF TOTAL GRADE

The main goal for this assignment is that students gain an in-depth understanding about an

emerging topic in Marketing. Each student will conduct in-depth research on the topic and write

the research paper.

The theme for research is: Marketing Initiatives during COVID in

Please note that theme has been provided. It is not a topic. You can consider a specific

marketing problem under this broad theme.

Important Suggestions:

1) This is a very broad theme. It is important that you select a narrow area of research under this

broad theme for better output.

2) Please review resource links provided below to help you understand how to write research

papers. Link 2 is particularly useful guide.

This assignment is worth 10 % of your final grade.

Due Date – 13th August 2021

Instructions

1) You should consider organizing the research paper as follows:

• Introduction

• Relevance of the topic

• Objective of the Research/ Research Questions

• Discussion (organize in appropriate sub sections)

• Conclusions

2) The suggested word limit is 1800-2500 words.

3) Must use external academic (these include research journals; consider using your library) and

relevant non-academic references. Provide in-text citations and should provide references in

APA format.

Resources to learn more about organizing a Research Paper:

1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-

2009.pdf

2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/

3) https://cnc.bc.ca/services/library/tutorials-help/research-paper

https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf%202)

https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf%202)

https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-2009.pdf%202)

https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/

1-4 Scale

Percentage Score 0-59 59-71 72-77 78-81 82-84 85-89 88-91 92-100

Grades F C B- B B+ A- A A+

Mastery Level

Standard Level

Subject Matter 50

Introduction and Background 10

Discussion of Findings/ Discussion

about the topic

10

Conclusion and Managerial

Recommendation

10

Use of appropriate references 10

Use of relevant data, depiction of

data, use of Tables/Charts

10

Organization & Critical Thinking 20

Demonstration of thought process

and analysis of problem and

resolution using own thoughts and

ideas

20

Style & Mechanics 30

Readability & Style – Clarity of

thought and appropropriate level

of language use that brings the

author’s thoughts and ideas to the

reader.

10

Grammar/Punctuation/Spelling –

Use of proper English language

grammar, spelling and punctuation

to create a readable paper.

10

APA – Application of the

requirements of the 7th APA

manual to create a standardized

formatted report

10

Marks 100

Rubric For Assessment of Research Paper

Weight Student Score 1 2 3 4

Beginning Developing Competent Mastery

Below Standard Approaching Standard At Standard Exceeds Standard

Problem statement is poorly crafted

or missing or is misstated

Problem statement is not well-

crafted but is acceptable

Problem statement is reasonably

well-crafted and is specific to the

issue

Problem statement is well-crafted,

specific and represents a novel

outlook on the issue

Discussion is incorrect

correct, missing many of the pros

with little or no discussion of

negatives

Discussion is inadequately

correct, missing some of the pros

and most or all of the cons

Discussion is correct, taking into

account most of the pros and cons

and represents a solid level of

research

Discussion is complete and correct,

taking into account pros and cons

and represents a full level of

research with novel conclusions

Recommendations are not

supported

and demonstrat little or no

understanding of problem or the

consequences of implementation

Recommendations are

inadequately supported

and do not represent reasonable

understanding of problem or the

consequences of implementation,

with alternate solution available

Recommendations are adequately

supported and represents

reasonable understanding of

problem, some of the

consequences of implementation

and may have and alternate

solution available

Recommendations are fully

supported and represents superior

understanding of problem,

consequences of implementation

and has alternate solutions

available

References are not appropriate to

the subject matter or are missing

References are not fully

appropriate to the subject matter

References are timely and

appropriate to the subject matter

References represent a complete

literature survey are timely and

appropriate to the subject matter

Tables, charts and other media

poorly support the presentation of

the material of the report or are

not present when they would be of

value

Tables, charts and other media

inadequately support the

presentation of the material of the

report

Tables, charts and other media

adequately support the

presentation of the material of the

report

Tables, charts and other media fully

support and augment the

presentation of the material of the

report

Introduction provides poor level of

background of paper

Structure of paper is not clear and is

difficult to follow train of thought

process

Conclusion does not follow logically

from body of paper

Critical Thinking is lacking: missing

logical argumentation & reasoning,

concrete examples & valid

inferences

Introduction provides background

of paper missing some key elements

Structure of paper is not clear and it

is not easy to follow train of

thought process

Conclusion follows from body of

paper but misses key points

Critical Thinking is not fully present:

missing key points of logical

argumentation & reasoning,

concrete examples & valid

inferences

Introduction provides good level of

background of paper

Structure of paper is clear and train

of thought process is

understandable

Conclusion mostly follows logically

from body of paper

Critical Thinking is present: logical

argumentation & reasoning shows,

reasonable examples & valid

inferences are made

Introduction provides superior level

of background of paper

Structure of paper is very clear and

easy to follow train of thought

process

Conclusion follows logically from

body of paper

Critical Thinking is present through:

logical argumentation & reasoning,

concrete examples & valid

inferences

7th Ed. APA Manual is not followed

or there are significant errors in:

title page & references pages. In-

text citations, paraphrasing and

direct quotes are quite inadequate

but do not rise to the level of

plagiarism

7th Ed. APA Manual is followed with

significant errors in:

title page & references pages. In-

text citations, paraphrasing and

direct quotes are lacking but do not

rise to the level of plagiarism

7th Ed. APA Manual is followed with

minor errors in:

formatted title page, formatted

references pages, in-text citations,

paraphrasing and direct quotes are

adequately used in the correct

context

7th Ed. APA Manual is followed with

no errors including:

properly formatted title page,

properly formatted references

pages, in-text citations are correclty

used, paraphrasing and direct

quotes are properly used in the

correct context

Grammar and sentence structure

has major problems following

standard English rules and reads

with difficulty with major errors in

punctuation and spelling

Grammar and sentence structure

has problems following standard

English rules and reads with some

difficulty with errors in punctuation

and spelling

Grammar and sentence structure

mostly follows standard English

rules and reads reasonably well

with few errors in punctuation and

spelling

Grammar and sentence structure

follows standard English rules and

reads well with excellent

punctuation and spelling

Sentences are lacking in

completeness, clearness,

consicseness and are not well-

structured.

Transitions do not maintain flow of

thought.

Words are ambiguous.

Tone is inappropriate to

audience/assessment. Colloquial

language or inappropriatel use of

paraphrasing is used.

Sentences need to be more

complete, clear, consicse and well-

constructed.

Transitions do not maintain flow of

thought well.

Words are not precise and have

some ambiguity.

Tone is not appropriate to

audience/assessment. Colloquial

language or inappropriatel use of

paraphrasing is used too much.

Sentences are mostly complete,

clear, consicse and well-

constructed.

Transitions moslty maintain flow of

thought.

Words are mostly precise with little

ambiguity.

Tone is mostly appropriate to

audience/assessment. Colloquial

language or inappropriatel use of

paraphrasing is used sparingly.

Sentences are consistently

complete, clear, consicse and well-

constructed with strong, varied

structure.

Transitions consistently maintain

flow of thought.

Words are quite precise and

unambiguous.

Tone is comlpetely appropriate to

audience/assessment. No colloquial

language or inappropriatel use of

paraphrasing used.

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